During my final year at university, I developed an NHS direct‑mail packaging concept aimed at helping young carers prioritise their own health and feel encouraged to book GP appointments. The campaign centred around a personalised monthly box containing a small treat, custom stickers, and a QR code linking to the NHS app, where young carers could access tailored wellbeing rewards. The design acted as a gentle reminder that their own health matters, offering both emotional support and practical guidance.
The project had a measurable impact within my university community. It received a Creative Conscience Gold Award, and tutors and peers praised it for its strong social purpose, empathetic design, and potential to positively influence young carers’ wellbeing. The personalised approach and clear visual communication were highlighted as key elements that could genuinely motivate behavioural change.
This project reinforced my belief in user‑centred design and demonstrated how thoughtful creative work can drive meaningful impact.
